Ascophyllum nodosum extract is an extract of the alga, ascophyllum nodosum (l.), fucaceae. Ascophyllum nodosum is a type of brown seaweed. It is found along the shorelines in cold areas of the world, such as Northern Canada, United States, and Europe. Ascophyllum nodosum is now protected in many countries because of over-harvesting for a chemical called alginate.

It is the gold standard for beauty and skincare products as it contains a very high concentration of elements such as iodine, zinc, potassium, beta-carotene and the bioactive components alginic acid, ascorbic acid, carotenoids, cobalamin (vitamin B12, Vit C, B1, B2, B3, B6, E, H, K3.) fucoidans, laminarins. These bioactive components are responsible for triggering cellular responses in the skin when applied.

The natural Antioxidants in kelp assist in fighting off free radical damage that is responsible for visible and non-visible signs of ageing and work in conjunction with your skin to combat dullness, discoloration due to sun damage, and wrinkles. The amino acids, vitamins, and minerals found in brown kelp stimulate elastin and collagen production. Increased collagen and elastin production are essential for firm, smooth, elastic skin that has a youthful appearance.

The bioactive compounds in Ascophyllum nodosum balance the natural moisture barrier in the skin cells to keep the skin hydrated.